The risk of cost cutting is that it can cut into the core. This fatal move can be avoided through precise, prudent strategies that maintain the integrity of both the system and the employee base. The point should be to keep the firm well positioned in order to capitalize on future growth opportunities.
Working as the lead financial executive at KIRO TV, Mark helped keep the company’s sights on long-term goals by implementing systems efficiencies, while encouraging a mind-set of strategic growth. The entity’s core strength was not victimized by cost cuts, and allowed for the station to grow in audience share, revenue share, and cash flow percentages during a downturn in overall market growth.
